Privacy Policy
1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?
2. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?
3. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
4. WHAT PERSONAL INFORMATION DO WE COLLECT?
5. WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?
6. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
7. WHO ARE OUR THIRD-PARTY SOURCES?
8. SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?
9. FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
10. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
11. WHERE DO WE STORE YOUR PERSONAL INFORMATION?
12. DO WE SELL YOUR PERSONAL INFORMATION?
13. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
14. HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?
15. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?
16. CAN THE PRIVACY POLICY CHANGE?
17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?
18. HOW CAN YOU CONTACT US?
​
1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?
​
This privacy policy covers situations where we, Gucci, access, collect, store process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of Kering use your personal information on our behalf.
In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event:
- You will be notified of these other policies while using the products or services they apply to.
- Such policies will supersede this privacy policy unless they expressly refer to it.
This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.
Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies. These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.
Want to know more? You may be interested in the following sections of our Privacy Policy:
Who collects & uses your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?
2. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?
​
We, Gucci, act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used. We are a Italian corporation, located in Via Tornabuoni 73/R, Firenze, Italy and registered under number 03031300159,
To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of Kering who generally act as our “data processors”. All are bound by an obligation to implement appropriate security measures to protect personal data in their possession, and are bound by a strict confidentiality agreement and specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf.
Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine “why” and “how” your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.
Your local legislation may not refer to the terms “data controller” or “data processor”, but respectively to terms such as “data user”, “owner”, “business”, “responsible party”, etc., and as “data intermediary”, “operator”, etc. In order to understand our role, please note that we, Gucci, are the entity who decides on the methods and purposes of the processing of your personal information by determining “why” and “how” your personal information is collected and used. Our “data processors” are entities who use your personal information on our behalf by receiving instructions from us on “how” and “when” they are allowed to use it.
Want to know more? You may be interested in the following sections of our Privacy Policy:
Why do we collect your personal information?
How do we collect your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?
3. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
​
Gucci will collect, hold, use and disclose your personal information for the purposes described in this section. The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section.
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).
The processing of your personal information will rely on the legal bases set out in the “General information regarding purposes and legal bases for the use of your personal information” below, unless you are a resident of one of the following countries:
- If you are an Australian resident, please jump to Specific information for Australian residents.
- If you are a resident of Qatar, Vietnam, Kuwait, Mexico, Chile or South Korea, please jump to Specific information for residents of Qatar, Vietnam, Kuwait, Mexico, Chile or South Korea.
A. General information regarding purposes and legal bases for the use of your personal information
This paragraph is not applicable to residents of the following countries: Australia, Qatar, Vietnam, Kuwait, Mexico, Chile and South Korea.
• To provide you with the products and services you have purchased or otherwise requested
We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.
To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.
Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.
The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Providing you with the products and services you have purchased or otherwise requested either in our stores or online.
This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)
Performance of a contract
For purchases made on our website, the contract is our Terms and Conditions of Sale.
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)
• To manage your Gucci profile.
Once you have requested us to create your Gucci profile, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and thus it needs to be kept up to date for the best experience.
Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification data, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase. In addition, we may use your date of birth to determine that you are old enough to use our services.
In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.
The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile once you have requested us to create it.
This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)
• To provide you with tailored customer service and assistance.
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.
For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a potential customer profile.
To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.
We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your potential customer profile, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.
To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.
If we are not able to identify you, we may create a potential customer profile to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.
Your personal information, in particular your Gucci profile if you have created one or the potential customer profile we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.
In addition, the monitoring of our interaction (including via voice or video recording, with prior notice to you) enables us to improve the quality and safety of our services and to provide you with tailored answers.
The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile
This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)
Administering, managing and maintaining a potential customer profile
This will be done if we are not able to identify you. We will supplement this potential customer profile with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.
Taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
When we are not able to identify you, to supplement a potential customer profile to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)
Inbound interaction – Providing you with the products, services or information you may request when you contact us
Performance of a contract or taking steps at your request prior to entering into a contract
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested
Performance of a contract or taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interests is not overridden by your own interests or fundamental rights)
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.
This monitoring could be implemented during both inbound and outbound interactions.
Subject to the type of information we collect:
Performance of a contract or taking steps at your request prior to entering into a contract
When we collect information to provide you with relevant assistance about our products or services
Our legitimate interest
When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)
Or your consent to cookies
when such monitoring is done on our website via cookies or other online advertising technologies
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)
• To enable you to receive relevant information and tailored marketing content.
You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly. Such communication can be global or local, and may include updates about our products and services, invitations to events, offers, surveys, etc.
Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information include some profiling activity.
If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents for more information about how and when we may use your phone number to send you messages.
When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.
As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.
To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices. (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.
To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.
Personal information linked to your Gucci profile will enable us to create “lookalike campaigns”, allowing us to reach new people who are likely to be interested in our products because they are similar to you. We may conduct such lookalike campaigns through our website, social media or other communication means. When lookalike campaigns are conducted, before it is shared your personal information is hashed and turned into short fingerprints that are impossible to reverse.
Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.
If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see “cookies or other online advertising technologies”. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.
The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Sending or presenting you with tailored communication
This includes communication such as updates about our products and services, invitations to events, offers or surveys.
When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone).
We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling.
Performance of a contract
When we are authorised by law to send you such communication without your consent and such communication is within the scope of our contractual relationship
Our legitimate interest in providing you with customised content
When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent
Your consent, as provided when you create your Gucci profile
You can always withdraw your consent at any time
Updating and supplementing or enriching your personal information
This includes conducting data cleansing and deduplication.
This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices.
Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
Performance of a contract or compliance with a legal obligation
When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request.
Any other situation will require your consent, as provided when you create your Gucci profile
You can always withdraw your consent with us at any time
Creating lookalike campaigns
Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you.
Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.
Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).
You can always withdraw your consent with us at any time.
Online advertisement
Presenting you with online advertisements that are “contextual”, “behavioural”, “interest- based” or “tailored”, including by using cookies or other online advertising technologies
Your consent to cookies or other online advertising technologies
You can always withdraw your consent with us at any time
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)
• To send you non-marketing communications.
Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.
You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.
If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents for more information about how and when we may use your phone number to send you messages.
Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.
We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.
